French for Garden

Dolce & Gabbana talk digital strategy.

It all started in September 2009, when D&G positioned bloggers such as Tommy Ton (Jak & Jil) and Scott Schuman (The Satorialist) in the front row alongside the likes of Anna Wintour. This unprecedented move highlighted the transition of an industry looking to maintain their relevance among the digital generation.

The first luxury fashion house to have a mobile website (2004), live stream a fashion show (2005), and live stream a fashion show on an iPhone (2009) discuss the brand’s continuing digital strategy (including the launch of its new online store) with The Business of Fashion.